What Is Strategic Design?

The Concept

The Concept

The Concept

The Concept

Businesses aren't random money printers that fall from the sky. It takes unique insights, unwavering dedication, and purpose-driven agility to survive as a business—let alone thrive.


That means you have to be strategic with every decision you make, and every opportunity you take. It also means that there has to be a certain degree of self-aware intentionality to what you are doing. Every step of a process, every interaction with a customer—there are always opportunities to improve outcomes by design.

Businesses aren't random money printers that fall from the sky. It takes unique insights, unwavering dedication, and purpose-driven agility to survive as a business—let alone thrive.


That means you have to be strategic with every decision you make, and every opportunity you take. It also means that there has to be a certain degree of self-aware intentionality to what you are doing. Every step of a process, every interaction with a customer—there are always opportunities to improve outcomes by design.

Businesses aren't random money printers that fall from the sky. It takes unique insights, unwavering dedication, and purpose-driven agility to survive as a business—let alone thrive.


That means you have to be strategic with every decision you make, and every opportunity you take. It also means that there has to be a certain degree of self-aware intentionality to what you are doing. Every step of a process, every interaction with a customer—there are always opportunities to improve outcomes by design.

Businesses aren't random money printers that fall from the sky. It takes unique insights, unwavering dedication, and purpose-driven agility to survive as a business—let alone thrive.


That means you have to be strategic with every decision you make, and every opportunity you take. It also means that there has to be a certain degree of self-aware intentionality to what you are doing. Every step of a process, every interaction with a customer—there are always opportunities to improve outcomes by design.

The Company

The Company

The Company

The Company

Strategic Design is dedicated to empowering individuals and businesses to punch above their weight class. Our goal is to persistently find edges in business that can be exploited, and find ways to deliver those edges to others.


Sometimes that takes the form of a tool. Other times, it's a learning resource. Often it will start out as content shared on social media, but over time it develops into a stand-alone product. Whatever the deliverable, the goal remains the same: Make you better than the competition.

Strategic Design is dedicated to empowering individuals and businesses to punch above their weight class. Our goal is to persistently find edges in business that can be exploited, and find ways to deliver those edges to others.


Sometimes that takes the form of a tool. Other times, it's a learning resource. Often it will start out as content shared on social media, but over time it develops into a stand-alone product. Whatever the deliverable, the goal remains the same: Make you better than the competition.

Strategic Design is dedicated to empowering individuals and businesses to punch above their weight class. Our goal is to persistently find edges in business that can be exploited, and find ways to deliver those edges to others.


Sometimes that takes the form of a tool. Other times, it's a learning resource. Often it will start out as content shared on social media, but over time it develops into a stand-alone product. Whatever the deliverable, the goal remains the same: Make you better than the competition.

Strategic Design is dedicated to empowering individuals and businesses to punch above their weight class. Our goal is to persistently find edges in business that can be exploited, and find ways to deliver those edges to others.


Sometimes that takes the form of a tool. Other times, it's a learning resource. Often it will start out as content shared on social media, but over time it develops into a stand-alone product. Whatever the deliverable, the goal remains the same: Make you better than the competition.

Who Is Nick?

Hi, I'm Nick!

Professionally, I am a veteran product designer and entrepreneur, with 14 years of experience designing everything from massively scaled productivity software (like Jira) to operating systems for tractors (John Deere).


Prior to Strategic Design, I founded two tech startups, and I hold a Master's Degree in Information Science. I also tried and failed to be a rock star and day trader.


My personal goal with Strategic Design is to build products that become difference-makers for small and dynamic operations around the world.

Hi, I'm Nick!

Professionally, I am a veteran product designer and entrepreneur, with 14 years of experience designing everything from massively scaled productivity software (like Jira) to operating systems for tractors (John Deere).


Prior to Strategic Design, I founded two tech startups, and I hold a Master's Degree in Information Science. I also tried and failed to be a rock star and day trader.


My personal goal with Strategic Design is to build products that become difference-makers for small and dynamic operations around the world.

Hi, I'm Nick!

Professionally, I am a veteran product designer and entrepreneur, with 14 years of experience designing everything from massively scaled productivity software (like Jira) to operating systems for tractors (John Deere).


Prior to Strategic Design, I founded two tech startups, and I hold a Master's Degree in Information Science. I also tried and failed to be a rock star and day trader.


My personal goal with Strategic Design is to build products that become difference-makers for small and dynamic operations around the world.

Hi, I'm Nick!

Professionally, I am a veteran product designer and entrepreneur, with 14 years of experience designing everything from massively scaled productivity software (like Jira) to operating systems for tractors (John Deere).


Prior to Strategic Design, I founded two tech startups, and I hold a Master's Degree in Information Science. I also tried and failed to be a rock star and day trader.


My personal goal with Strategic Design is to build products that become difference-makers for small and dynamic operations around the world.

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© 2024 Strategic Design

© 2024 Strategic Design

© 2024 Strategic Design

© 2024 Strategic Design